In a bid to extend the traveller step from China, Kerala has become the primary Indian state to partner with the China prepared programme, that has already been conducted in 48 countries. Kerala touristry has joined hands with Welcome China, a government licensed initiative that works to assist travel and touristry have interaction meaningfully with China. this can be a part of the state’s touristry promotion plans. during this regard, a destination audit from Chinese tourists’ perspective to determine the attractiveness of the destination has commenced in Alappuzha, Thekkady, Munnar and Kochi, which is able to press on until Oct 5. Kerala touristry is additionally fitting efforts to draw in a lot of Chinese travellers to the state. Recently, a workshop for travel and touristry trade was control as a part of planning a selling strategy to draw in the Chinese tourists. it absolutely was attended by forty leading tour operators and hoteliers of the state. Kerala touristry has reportedly provided ₹12 hundred thousand for the audit, workshop and for providing inputs for subsequent one year.
Source: Hindu line of products